Web video can help your association show its value.
Associations have used our videos to sell out conferences, enliven events, raise the most funds ever in an annual campaign, and demonstrate the benefits of membership.
Planned Giving Vignettes
The American Chemical Society wanted to increase planned giving among its 163,000 members to better fund its philanthropic programs. The Society asked MiniMatters to produce four vignettes of key "Legacy Leaders" such as the one below that would be rolled out throughout the year.
To produce the series, MiniMatters crafted a Video Marketing Plan in conjunction with the Society's annual giving plan. The videos were then filmed in collaboration with the Society's in-house technical media staff. Other series videos can be seen on the Society's Web site.
MiniMatters has expertise in association fundraising and planned giving and would be happy to explore how we can help you achieve your fundraising goals with video. Call us at 301-339-0339.
Associations face the ongoing challenges of recruiting new members as well as retaining and motivating existing members. MiniMatters helped a large professional association engage its members through a series of member-to-member videos, such as the video shown below.
The videos MiniMatters produced for Anita Parker's association and foundation led to significant and measurable results within one year, including:
15% increase in # of donors
27% increase $250+ donors
21% increase in $100+ donors
12% increase in funds raised
4 new planned givers
This success can be attributed not only to the videos themselves, but also MiniMatters' thoughtful consultations on marketing & messaging, calls-to-action, and the strategic distribution of the videos.
Please call us at 301-339-0339 to discuss how Web video marketing and production can help you. MiniMatters primarily serves Maryland, Washington, D.C., and northern Virginia. You may also email us at email@example.com.