Web Video for Associations

Web video can help your association show its value.

Associations have used our videos to sell out conferences, enliven events, raise the most funds ever in an annual campaign, and demonstrate the benefits of membership.

Planned Giving Vignettes

The American Chemical Society wanted to increase planned giving among its 163,000 members to better fund its philanthropic programs. The Society asked MiniMatters to produce four vignettes of key "Legacy Leaders" such as the one below that would be rolled out throughout the year.

John W for DAB

To produce the series, MiniMatters crafted a Video Marketing Plan in conjunction with the Society's annual giving plan. The videos were then filmed in collaboration with the Society's in-house technical media staff. Other series videos can be seen on the Society's Web site.

MiniMatters has expertise in association fundraising and planned giving and would be happy to explore how we can help you achieve your fundraising goals with video. Call us at 301-339-0339.

Engaging Members

Associations face the ongoing challenges of recruiting new members as well as retaining and motivating existing members.  MiniMatters helped a large professional association engage its members through a series of member-to-member videos, such as the video shown below.

Jacqui Ruiz Society Chapters

Please contact MiniMatters at 301-339-0339 or videos@minimatters.tv to learn how we can help you achieve your membership goals with video.

Get an Estimate!

Submit our easy Online Estimate Form or call (301) 339-0339 to plan and discuss your video needs.

Fundraising Results

The videos MiniMatters produced for Anita Parker's association and foundation led to significant and measurable results within one year, including:

  • 15% increase in # of donors
  • 27% increase $250+ donors
  • 21% increase in $100+ donors
  • 12% increase in funds raised
  • 4 new planned givers

This success can be attributed not only to the videos themselves, but also MiniMatters' thoughtful consultations on marketing & messaging, calls-to-action, and the strategic distribution of the videos.

Video For...

  • Fundraising Appeals
  • Member Retention & Recruitment
  • Email & Social Media Communications
  • Galas & Events
  • Websites
  • Event Promotion
  • Training
  • Testimonials

A Director's Perspective

Investment in MMRev