Monthly Archives: March 2012

March 2012

True/False Friday: You should treat video with as much care as your other marketing pieces.

True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of this might be OK:

kid in necklace True/False Friday: You should treat video with as much care as your other marketing pieces. %page

But there are places you and your organization can go wearing these pearls that you just can’t when […]

Tip Tuesday: Improve your Facebook page even more than you thought with video.

Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much. (You’ll find it on the first page of “BUILDING ESSENTIAL CONNECTIONS: Engaging your audience by publishing to your Page.”)

That’s like going from this:

 Tip Tuesday: Improve your Facebook page even more than you thought with video. %page

True/False Friday: If you build your video, they will come.

We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations build up a huge amount of enthusiasm and momentum to make a fantastic video, then watch the video, sigh in contentment at how well it articulates their point–and hardly use it […]

Tip Tuesday: Check out addictomatic!

Occasionally, we come across useful tools that we like to share. Here’s one – Addictomatic.  Their front page usually seems to imply they’re all about celebrities, but like many automated functions Addictomatic can be used to pursue the serious just as seriously as the ridiculous. We like to check in occasionally to see […]

True/False Friday: You’re not ready for video.

False.  Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to believe that organizations need an extensive presence on social media before trying video. Video has to be a tool instead of an endpoint–you need to draw attention […]

Tip Tuesday: There are no rules for determining the right length for video.

Others may be debating what the Stop Kony video says about the power of social media and whether the video is misleading and why it went so viral, but something we noticed is how long this video is. The Invisible Children documentary which was shared at least 74 million times as of […]