Monthly Archives: May 2012

Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual.

2017-01-23T14:07:18+00:00

Trapit is a great tool for personalized searching that produces visually appealing results. While Google Alerts can be a powerful tool for anything you need to watch like a hawk—like anything that names your organization itself—its approach is rather everything-and-the-kitchen-sink, and it seems to capture many things that are irrelevant or duplicate. […]

Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual. 2017-01-23T14:07:18+00:00

Tip Tuesday: Consider video when you have a big organizational change to introduce.

2017-01-23T14:07:18+00:00

When the National Petroleum and Refiners Association determined they should become American Fuel and Petrochemical Manufacturers, they brought MiniMatters in to create a video that would lay out the change for their 200+ member companies.

The video gave a confident and complete presentation of the association’s plan for making the transition to […]

Tip Tuesday: Consider video when you have a big organizational change to introduce. 2017-01-23T14:07:18+00:00

True/False Friday: That special organization event you’ve been planning for will be over all too quickly.

2017-01-23T14:07:18+00:00

You put so much energy into planning important events that sometimes it seems they go by in a blur. But the truth is, your special organization event doesn’t have to be over so fast. Our client the National Capital Gift Planning Council has a fantastic idea to use the video we produced for them to […]

True/False Friday: That special organization event you’ve been planning for will be over all too quickly. 2017-01-23T14:07:18+00:00

Tip Tuesday: A new Web site is a great time to build your video strategy.

2017-01-23T14:07:18+00:00

Video has a lot of uses, but virtually every organization that uses online video posts it to their own Web site. While adding video is a great way to spruce up and contemporize just about any Web site, when an organization initiates a Web site update and new video strategy at the same time, it […]

Tip Tuesday: A new Web site is a great time to build your video strategy. 2017-01-23T14:07:18+00:00

True/False Friday: The photo looks great! It’ll be great in our video!

2017-01-23T14:07:18+00:00

Unfortunately, this one is often false. A photo can have great composition and color, but when you look at it on your computer screen you really can’t tell if it’s a sufficiently high resolution to work in your video production. Digital photos taken with older digital cameras often have […]

True/False Friday: The photo looks great! It’ll be great in our video! 2017-01-23T14:07:18+00:00