Monthly Archives: May 2012

May 2012

Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual.

Trapit is a great tool for personalized searching that produces visually appealing results. While Google Alerts can be a powerful tool for anything you need to watch like a hawk—like anything that names your organization itself—its approach is rather everything-and-the-kitchen-sink, and it seems to capture many things that are irrelevant or duplicate. […]

Tip Tuesday: Consider video when you have a big organizational change to introduce.

When the National Petroleum and Refiners Association determined they should become American Fuel and Petrochemical Manufacturers, they brought MiniMatters in to create a video that would lay out the change for their 200+ member companies.

The video gave a confident and complete presentation of the association’s plan for making the transition to […]