Monthly Archives: June 2012

June 2012

True/False Friday: The latest technology can be a means of preserving the vulnerable past.


If you’re surprised to contemplate that a suite of technology could be the means of preserving an indigenous culture, check out this video about the partnership between the Surui people and Google Earth, Trading Bows and Arrows for Laptops:

The Surui Cultural Map is a remarkable partnership. The video and the project […]

Tip Tuesday: We love YouTube interactive transcripts and you will too.

It’s a little extra work to upload an interactive transcript of your video to YouTube—and a lot of extra benefit, particularly when it comes to being found by search engines. Here’s a video we made for security clearance lawyer Eric Eisen with an interactive transcript. To see how it works, you […]

The Blog Manifesto: MiniMatters’ Top Ten Blog Goals

Barbara and Elissa Cropped e1341363277703 The Blog Manifesto: MiniMatters’ Top Ten Blog Goals %pageTrue/False Friday is suspended for today so that we can take a step back and write about what we’re doing here. We started this blog on April 3, 2012, and we’ve been thrilled with how […]

Tip Tuesday: If you’re ready for video, consider what that means for your logo.

Note: This post by MiniMatters originally appeared on FrogLoop on June 12, 2012 and is condensed and re-posted here. 

Your logo is the heart of your marketing efforts. Most organizations invest a good deal in making this central design piece as near to perfect as possible. One of the great […]

True/False Friday: Many nonprofits and associations don’t realize YouTube’s potential for content curation.


We were struck by this NTEN infographic, first published in NTEN: Change, June 2012 (shared here under their Creative Commons license, CC BY-SA 3.0):

NTENcurationimage 300x233 True/False Friday: Many nonprofits and associations dont realize YouTubes potential for content curation. %page

We at MiniMatters naturally took particular note of […]

Tip Tuesday: Use Prezi to enhance what you want to say—not to obscure it.

A Prezi is a great way to wow your audience with a presentation. Prezi is a unique presentation tool that uses a zooming mechanic to mimic a video camera’s zooms and pans. But if you let the gee-whiz features of Prezi overwhelm your message, your audience will wish you had used Powerpoint, or a whiteboard […]