Monthly Archives: January 2013

January 2013

A Video Discussion Guide and 6 Ways to Use It To Achieve Successful Videos

You know you are ready for video, but how do you guide the internal discussion about video at your organization so that your project moves forward promptly, with clarity, and with everyone happily on board?  Could you use a Video Discussion Guide like we’ve recently made available?

Use a video discussion […]

Video Partnerships for Communications and Marketing Companies

We’re pleased to present on the subject of YouTube Marketing this time next week at the Rockville Women’s Business Center. If you’re reading this blog, we hope you may be able to join us. We’d love to connect there.

We’re also hoping more generally that our audience may include potential partners. Video partnerships are a growing […]

What Does Video Cost? Part 4 – Video Distribution

Here’s part four of our series on what video costs. Each post focuses on one area of decision-making that impacts what video costs. Today’s post will explore video distribution and how it will affect your video cost; in the first three posts we addressed filming and 

What Does Video Cost? Part 3–Your Video Producer

Here’s the third in our four-part series on what video costs. Each post focuses on one area of decision-making that impacts what video costs. Today’s post will explore the jobs that usually fall within the role of “video producer”—such things as the concepting, messaging, and logistical planning for your video—and, of course, how decision-making in […]

What Does Video Cost? Part 1—Filming Cost

Happy new year to all! Today we’re pleased to debut a four-part series “What Does Video Cost?” Each post will focus on one area of decision-making that impacts your video cost. Today’s post will explore the decisions you’ll need to assess how much filming will contribute to your video cost. Next week we’ll address editing and […]