Monthly Archives: June 2013

June 25, 2013

Instagram Videos Have Enough Time for a Message


Facebook’s move to compete with Twitter’s Vine app by adding Instagram videos is just one more data point showing the importance of video in interacting with your stakeholders. Here’s how Kobe Bryant’s Instagram video, which shows a slice of his life recovering from an injury, looks on his Instagram page:

Kobe Bryant on Instagram 300x228 Instagram Videos Have Enough Time for a Message %page

Training Videos Are Very Effective


Many organizations have the right idea to use training videos. Training videos are visually engaging, can be very cost-effective, and can be delivered easily across multiple platforms and timeframes. We recently attended an event of the American Society for Training & Development (ASTD), where the growing role for video, especially in online training systems, was […]

Planned Giving Days 2013 Was Inspiring


clay storyteller 500 200x300 Planned Giving Days 2013 Was Inspiring %pageThe organizers of Planned Giving Days 2013 created a great program, which included a fascinating keynote address on the first day from Dr. Russell James. Using MRI scans that showed what parts of the brain react when subjects think about planned giving […]