There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning’s 2013 National Conference on Philanthropic Planning.
Science supports videos that tell donor stories
We used Vidstatx’s list of highly subscribed YouTube channels in nonprofits and activism to find some interesting YouTube ideas that we’ll share here. (We were a bit dismayed to find that it puts Pepsi number one on this list, clearly an error. However
Like you, when we go into video production, we like things to go smoothly and to create the best possible products. Consequently we invest a lot of time in planning. This process may include all kinds of conversations with our clients, the storyboard process we wrote about last week, […]