Monthly Archives: October 2013

Recent Statistics on Online Video Growth and What They Mean for Nonprofits


Google published the results of a study in September which they did in partnership with Millward Brown Digital of two million Americans who had researched a non-profit within the past 12 months; Pew Research released a new report on online video on October 10. Here are some of […]

Donor Stories Are Perfect for Planned Giving Programs


There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning’s 2013 National Conference on Philanthropic Planning.

Science supports videos that tell donor stories

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Video Production Planning for Donor Stories–Try a Donor Story Tool!


Like you, when we go into video production, we like things to go smoothly and to create the best possible products. Consequently we invest a lot of time in planning. This process may include all kinds of conversations with our clients, the storyboard process we wrote about last week, […]