Monthly Archives: October 2013

October 2013

Recent Statistics on Online Video Growth and What They Mean for Nonprofits

Google published the results of a study in September which they did in partnership with Millward Brown Digital of two million Americans who had researched a non-profit within the past 12 months; Pew Research released a new report on online video on October 10. Here are some of […]

Donor Stories Are Perfect for Planned Giving Programs

There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning’s 2013 National Conference on Philanthropic Planning.

Science supports videos that tell donor stories

 Donor Stories Are Perfect for Planned Giving Programs %page

Association Video: Key Questions and Answers

AssociationVideoInHouse Association Video: Key Questions and Answers %pageJust a few years ago when we spoke to groups about association video and other nonprofit video, we needed to persuade people of the value of communicating through video. Those days are long gone. Now, associations, nonprofits, and businesses all know that video […]

YouTube Ideas from Highly Subscribed Nonprofit Channels

We used Vidstatx’s list of highly subscribed YouTube channels in nonprofits and activism to find some interesting YouTube ideas that we’ll share here. (We were a bit dismayed to find that it puts Pepsi number one on this list, clearly an error. However

Video Production Planning for Donor Stories–Try a Donor Story Tool!

Like you, when we go into video production, we like things to go smoothly and to create the best possible products. Consequently we invest a lot of time in planning. This process may include all kinds of conversations with our clients, the storyboard process we wrote about last week, […]