Monthly Archives: August 2014

August 2014

A Foundation Video That Shows the Key Elements for an Organizational Video

Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research approached MiniMatters to create this foundation video, they wanted just this kind of product—a video that would communicate […]

Viral Video Versus Hero, Hub, and Hygiene Video

Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of […]