Monthly Archives: August 2014

Foundation Video Elements for an Organizational Video


Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters to consider foundation video elements, they wanted just this kind of product—a video that would […]

Viral Video Versus Hero, Hub, and Hygiene Video


Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of […]