Monthly Archives: November 2014

November 25, 2014

A Thank You Video to Promote Donor Retention

2017-01-23T14:07:01+00:00

Many organizations use a thank you video to give donors a special thank you that comes from the heart. Here’s a great one from Doctors Without Borders that comes up immediately following a donation:

Its simple message, in the words of someone doing Doctors Without Borders’ great work, “We could not […]

Planned Giving Marketing—Research Shows Words that Work

2017-01-23T14:07:01+00:00

The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. One of great interest to nonprofit fundraisers and marketers was “Golden Nuggets from Ivory Towers: Recent Powerful Research Impacting Gift […]