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December 2014

Online Fundraising With Video Stands Out

Our client SOS Children’s Villages – USA  faced a dilemma. Like many nonprofits that do great work in Africa, they are experiencing rising costs because of Ebola. How do they get their message of financial need across quickly to U.S. audiences? The two-minute video below is the answer.

Its simple message, in the words of someone doing Doctors Without Borders’ great work, “We could not […]

Planned Giving Marketing—Research Shows Words that Work

The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. One of great interest to nonprofit fundraisers and marketers was “Golden Nuggets from Ivory Towers: Recent Powerful Research Impacting Gift […]

October 2014

Showcasing a Partnership in Video–A Video Example for Coalitions and Networks

The National Fish Habitat Partnership recently contracted us to create the second in their series of stream preservation videos. The result was an example of how video can both benefit from partnership and foster it—all in service of the goals a team of partners is working to achieve. The video spotlights restoration efforts on Grape […]

How to Market a Planned Giving Program in 30 Seconds

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]