Our client SOS Children’s Villages – USA faced a dilemma. Like many nonprofits that do great work in Africa, they are experiencing rising costs because of Ebola. How do they get their message of financial need across quickly to U.S. audiences? The two-minute video below is the answer.
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YouTube advertising is the strongest form of social media advertising, introducing 18% of the new products customers find on social media and driving more conversions than any other platform. This conclusion comes from a study released in September by AOL Platforms based on 500 million clicks, 15 million conversions and three billion impressions across […]
Many organizations use a thank you video to give donors a special thank you that comes from the heart. Here’s a great one from Doctors Without Borders that comes up immediately following a donation:
Its simple message, in the words of someone doing Doctors Without Borders’ great work, “We could not […]
The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. One of great interest to nonprofit fundraisers and marketers was “Golden Nuggets from Ivory Towers: Recent Powerful Research Impacting Gift […]
The National Fish Habitat Partnership recently contracted us to create the second in their series of stream preservation videos. The result was an example of how video can both benefit from partnership and foster it—all in service of the goals a team of partners is working to achieve. The video spotlights restoration efforts on Grape […]
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]