YouTube Channel Art Tips
One of our more popular posts is about YouTube Channel Art, so we’ve updated it for 2021.
YouTube Channel Art, also known as the banner or banner art, is a key place to make a first impression and help viewers see […]
Online Fundraising With Video Stands Out
Our client SOS Children’s Villages – USA faced a dilemma. Like many nonprofits that do great work in Africa, they are experiencing rising costs because of Ebola. How do they get their message of financial […]
YouTube Advertising Videos Are a Worthwhile Investment
YouTube advertising is the strongest form of social media advertising, introducing 18% of the new products customers find on social media and driving more conversions than any other platform. This conclusion comes from a study released in September by AOL Platforms based on 500 million […]
A Thank You Video to Promote Donor Retention
Many organizations use a thank you video to give donors a special thank you that comes from the heart. Here’s a great one from Doctors Without Borders that comes up immediately following a donation: Its simple message, in the […]
Planned Giving Marketing—Research Shows Words that Work
The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. […]
Showcasing a Partnership in Video for Coalitions and Networks
The National Fish Habitat Partnership recently contracted us to create the second in their series of stream preservation videos. The result was an example of how video can both benefit from partnership and foster it—all in service of the goals […]