Planned Giving

Effective and Easy Testimonial Videos

2017-01-23T14:07:01+00:00

Testimonial Videos—A Great Way to Reach Out

Fewphoto 6 e1420297060458 Effective and Easy Testimonial Videos %page things are more powerful than personal testimonial videos. Yet what’s more daunting than trying to film people stating how much they love your organization and events? Finding the staff time, contacting members, and setting up equipment can seem insurmountable—even for […]

Exciting News about Planned Giving & the IRA Rollover

2017-01-23T14:07:01+00:00

Use the MiniMatters video to Quickly Spread the Word about the New IRA Rollover Rules

Uscapitolindaylight 300x225 Exciting News about Planned Giving & the IRA Rollover %page

There’s big news in the world of planned giving and the charitable IRA rollover.

On December 16, the Senate passed a short-term “tax extenders” bill that renews a series […]

Planned Giving Marketing—Research Shows Words that Work

2017-01-23T14:07:01+00:00

The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. One of great interest to nonprofit fundraisers and marketers was “Golden Nuggets from Ivory Towers: Recent Powerful Research Impacting Gift […]

How to Market a Planned Giving Program in 30 Seconds

2017-01-23T14:07:01+00:00

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]