There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning’s 2013 National Conference on Philanthropic Planning.
At the Philanthropic Planning Group of Greater New York (PPGGNY), MiniMatters’ Elissa Leif and Kathy Swayze, the President and Creative Director of Impact
Great nonprofits have an advantage when it comes to telling a story on video, because mission-driven organizations always have stories that will speak to the heart—a mission essentially IS a story. We at MiniMatters believe that great nonprofits will start to use another resource that’s right at their fingertips, and that has enormous potential when […]
The organizers of Planned Giving Days 2013 created a great program, which included a fascinating keynote address on the first day from Dr. Russell James. Using MRI scans that showed what parts of the brain react when subjects think about planned giving […]
As promised in last week’s post, which gave a preview of our plans, click below to view the prezi that accompanied “Stories of Passion: Tips for Capturing and Communicating the Stories of Your Member-Donors,” our presentation about video storytelling.
Planned giving—in which a donor gives a major gift in the context of financial or estate planning—is one of the best avenues for building donations for many nonprofits, currently representing 7-9% of charitable gifts. Your nonprofit may have a planned giving program, but have you thought to direct the power of YouTube and other social media […]