Planned Giving

Donor Stories Are Perfect for Planned Giving Programs

2017-01-23T14:07:08-04:00

There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning’s 2013 National Conference on Philanthropic Planning.

Science supports videos that tell donor stories

 Donor Stories Are Perfect for Planned Giving Programs %page

Donor Stories Are Perfect for Planned Giving Programs2017-01-23T14:07:08-04:00

A Storyboard Supports Creating Donor Stories in Video

2017-01-23T14:07:08-04:00

Elissa Leif headshot for program2 250x300 A Storyboard Supports Creating Donor Stories in Video %page

Kathy Bridge photo 2012 201x300 A Storyboard Supports Creating Donor Stories in Video %pageAt the Philanthropic Planning Group of Greater New York (PPGGNY), MiniMatters’ Elissa Leif and Kathy Swayze, the President and Creative Director of Impact

A Storyboard Supports Creating Donor Stories in Video2017-01-23T14:07:08-04:00

Great Nonprofits Should Showcase Board Members on Video

2017-01-23T14:07:09-04:00

Great nonprofits have an advantage when it comes to telling a story on video, because mission-driven organizations always have stories that will speak to the heart—a mission essentially IS a story. We at MiniMatters believe that great nonprofits will start to use another resource that’s right at their fingertips, and that has enormous potential when […]

Great Nonprofits Should Showcase Board Members on Video2017-01-23T14:07:09-04:00

Planned Giving Days 2013 Was Inspiring

2017-01-23T14:07:10-04:00

clay storyteller 500 200x300 Planned Giving Days 2013 Was Inspiring %pageThe organizers of Planned Giving Days 2013 created a great program, which included a fascinating keynote address on the first day from Dr. Russell James. Using MRI scans that showed what parts of the brain react when subjects think about planned giving […]

Planned Giving Days 2013 Was Inspiring2017-01-23T14:07:10-04:00

Video Storytelling Creates Great Fundraising Videos

2017-01-23T14:07:11-04:00

As promised in last week’s post, which gave a preview of our plans, click below to view the prezi that accompanied “Stories of Passion: Tips for Capturing and Communicating the Stories of Your Member-Donors,” our presentation about video storytelling.

 Video Storytelling Creates Great Fundraising Videos %page

Video Storytelling Creates Great Fundraising Videos2017-01-23T14:07:11-04:00

Planned Giving—A great area for social media tools

2017-01-23T14:07:12-04:00

Planned giving—in which a donor gives a major gift in the context of financial or estate planning—is one of the best avenues for building donations for many nonprofits, currently representing 7-9% of charitable gifts. Your nonprofit may have a planned giving program, but have you thought to direct the power of YouTube and other social media […]

Planned Giving—A great area for social media tools2017-01-23T14:07:12-04:00