Project Description

An Alumni Giving Video enables you to market alumni giving to both undergraduate and graduate schools.

This Alumni Giving Video for University of Maryland–Baltimore features Carey School of Law alumnus Chuck Tatelbaum. Tatelbaum is an attorney, and both he and his wife Kitty “clown around” as a hobby, including participating in the Macy’s Thanksgiving Day Parade.

To provide a well-rounded portrait of Tatelbaum, the video combines fun footage of Tatelbaum’s preparation and participation in the Macy’s parade (courtesy of KLRN TV) with an interview and broll filmed on the University of Maryland–Baltimore campus. We learn about the impact of Tatelbaum’s education on his successful career, the needs of today’s students, and the reasons the Tatelbaums donate to the Carey School of Law. They do this in a variety of ways, including endowing an annual scholarship for a law student and adding to the funds through planned giving.

Most of all, Tatelbaum describes his exuberance after being contacted by the recipient of their first scholarship gift, a donor story likely to encourage others to make alumni gifts.

An alumni giving video can:

  • Provide a focus for events such as an alumni giving day or targeted alumni scholarship endowment campaigns;
  • Focus on annual giving, major gifts or planned giving marketing–or stories of giving that are applicable to all;
  • Enhance relationships between a central planned giving office and individual schools as part of joint fundraising marketing efforts;
  • Deepen the commitment of alumni by listening to and featuring their stories.

Whether you’re part of a central development office or represent a single school or institution, MiniMatters will work with you and your team to create the professional video and marketing solutions to help meet your goals.

Check out our library of Fundraising Videos for more ideas and contact us today for your free estimate.

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