You can make your videos more accessible to Deaf and hard-of-hearing people by using a “picture in picture” ASL interpretation in your video or PSA.

Our client, the Pan American Health Organization (PAHO), needed an American Sign Language (ASL) interpretation of COVID-19 vaccination promotion videos and Public Service Announcements (PSAs). With our expertise in both ASL and public health videos, PAHO turned to MiniMatters.

There are several ways we can place an ASL interpreter in a video. This example is called a “picture-in-picture” or “PIP” approach. But there are also other options, such as a side-by-side approach. Our blog explains key steps for including ASL PIP in commercials. And this PIP video focusing on disability employment shows a differently positioned inset window.

Make your videos accessible to Deaf and hard-of-hearing people

MiniMatters can help make your videos accessible to Deaf and hard-of-hearing communities whose language is either American or International Sign Language. Ideally, we would discuss these ASL approaches before your original video is produced to ensure ideal messaging and positioning. However, if needed, we can also work with videos when they’re already produced.

MiniMatters video experts can help you make your videos accessible to more people. Request your estimate to begin our conversation.

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