This Bladder Cancer Awareness PSA video encourages people with symptoms of bladder cancer to seek medical care right away. Because early diagnosis improves outcomes, our client, the Bladder Cancer Advocacy Network (BCAN) wanted people to know that blood in urine is a leading sign of bladder cancer. This PSA was broadcast in local television markets, through social media, and on our client’s website. We also produced a shorter version of the PSA as a YouTube pre-roll ad. Together, this campaign led to nearly 60,000 new visits to BCAN’s website in just one month.
If you have a cancer-awareness video that would help your patient community or organization, please reach out to MiniMatters. We specialize in health and medical communications, as well as fundraising and storytelling for mission-driven organizations.
