Email Marketing Works Better If You Have a Video
Email marketing is alive and well even in the age of social media and texting—you can probably tell that email marketing is still significant from your
Tip Tuesday: Consider video when you have a big organizational change to introduce.
When the National Petroleum and Refiners Association determined they should become American Fuel and Petrochemical Manufacturers, they brought MiniMatters
Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.
Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should
True/False Friday: Those polka dots look great on you!
OK, this one’s true, certainly, but it’s also false. That is, they may look great in person and in the mirror, but they don’t look good on camera. Polka
True/False Friday: Email is so 2011 for nonprofits
False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success
Tip Tuesday: Put video in your emails!
People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for
True/False Friday: Treat video as carefully as your other marketing pieces
True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there
Tip Tuesday: Improve your Facebook page even more than you thought with video.
Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much.