Animated Video Gets Donors to Raise Hands for Planned Giving
Animated video is a useful planned giving tool. In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned giving opportunities. In response, four donors raised their hands to make planned gifts.
What Does Video Cost? Part 4 – Video Distribution
Here’s part four of our series on what video costs. Each post focuses on one area of decision-making that impacts what video costs. This post will explore
What Does Video Cost? Part 3–Your Video Producer
Here’s the third in our four-part series on what video costs. Each post focuses on one area of decision-making that impacts what video costs. This post
Tip Tuesday: Videos can enhance your grant proposals.
We’ve written before about why video is a great medium for testimonials, and our client The Caring Economy Campaign has applied this insight in a very
True/False Friday: In innovative online video, Americans always do the cool stuff first.
False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin,
Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.
Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should
Tip Tuesday: Put video in your emails!
People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for
True/False Friday: If you build your video, they will come.
We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations
True/False Friday: You’re not ready for video.
False. Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to
True/False Friday: It’s impossible to take people directly from a video to your donation page.
False. There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising