Add a YouTube Donation Card to Your Video – 4 Easy Steps
Add a YouTube Donation card to your video and help your charity raise money. Here’s how, and why, to set one up sooner rather than later…
YouTube Advertising Videos Are a Worthwhile Investment
Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose.
Planned Giving Marketing—Research Shows Words that Work
Words matter in fundraising and planned giving marketing. Research offers insights for choosing words and the style of your fundraising communications.
Showcasing a Partnership in Video for Coalitions and Networks
Showcasing a partnership in video is a great way to both benefit the partnership and foster it, all in service to the participants’ shared goals.
How to Market a Planned Giving Program in 30 Seconds
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]
Video Makes Year-End Fundraising Effective
Year-end is an intense time for many charitable organizations, and may be a great fundraising time since many donations occur in December.
Good Stories Come With Good Story Collection Techniques
Good stories get everyone excited, and we’ve found they’re the basis for creating compelling video and other digital media.
Viral Video Versus Hero, Hub, and Hygiene Video
Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of times for free? Yet viral […]
Great PR Requires a Great YouTube Channel
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows: Elissa
Crowdfunding and Video Are a Match Made in Heaven
Crowdfunding and video are two powerful forces. When effectively used together, they can be a great way for creators to get project funding from a crowd.