Quick Video Is a Great Way to Share or Respond to Breaking News
Nonprofits are in so many places where news happens–political news, noteworthy speeches, publications, and their own and other organization’s major
A Conference Invitation Is a Great Time for a Video
If your organization is like many of our clients, your conference invitation is a really big deal. You look forward to and plan your conference all year, and it’s a key event where you connect with your members and build education and community. We’ve worked with a number of organizations to create a conference invitation […]
How Should Organizations Approach Rolling Out Video?
It’s exciting when our clients are rolling out video. We love to watch the traffic grow. Making a number of videos at once realizes a number of advantages–you’ll save money in your video production costs, be able to realize a coherent plan for your video strategy, and make your own internal processes more efficient. But […]
Are People Using DVDs Anymore?
Here at MiniMatters, most of our clients make video with the express intention of sharing it on the web–on YouTube, their organization’s website, and
Should Nonprofits Use Tumblr for Video Marketing?
ReelSEO has pointed out an interesting finding from Adobe’s 2013 Video Benchmark Report — that video marketing on the blogging site, Tumblr may be valuable. Sometimes overlooked, Tumblr kind of straddles the social media definitions. Like WordPress, it’s a blogging platform. Like Twitter and Facebook it tends to run to short bits of information. And […]
The Best Video Length for Different Videos on YouTube
This post references various YouTube statistics regarding your best video length for different kinds of videos.
Get More YouTube Views with Foreign Language Subtitles
While every viewer is probably going to enjoy a video the most if it’s spoken in his or her native tongue, translated captions can get more YouTube views
Closed Captioning on Various Video Platforms
Closed captioning on various video platforms aids individuals with differing hearing abilities to see language as well as significant audio content.
Medical Associations and Foundations Should Make the Most of Conferences with Video
MiniMatters’ client, the medical association The Aplastic Anemia & MDS International Foundation (AA&MDSIF) made very smart use of the American Society of Hematology Annual (ASH) Meeting in New Orleans in December: they took the opportunity to make a set of videos. AA&MDSIF Medical Advisory Board members and AA&MDSIF research grant recipients explain important new research in the series. Since sharing this […]
Your new video can use old parts to inspire and stir emotion
SOS Children’s Villages – USA and MiniMatters teamed up to warm the hearts of Americans with an international SOS Villages story, told through a new