The First Video for an Organization Generates Excitement and Buzz
MiniMatters enjoyed our role in the National Fish Habitat Partnership’s first video production, a moving piece entitled “Bringing the Brook Trout Back,
Video Marketing Starring Your Staff – Key Tips
Using your staff in your video marketing is generally a really great idea. Some of the benefits include: Saving on costs. It’s often a fun change for
Improved Quality and a Cool Video App Are Great Reasons to Create a Video on Your Phone
Just about everybody with a mobile phone has made a video with it, but using cool video apps people can also edit their videos.
A Thank You Video—Soon It Will Be That Time of Year
One of the most important things you can do as part of your fundraising or business, especially at year end, is to thank people. Here’s how with video.
Video Production by Keyword – You Can Create a Video Backwards
Sometimes your organization knows you need a video, and exactly what you want for the occasion. At other times, you need a video to kick up your
Recent Statistics on Online Video Growth and What They Mean for Nonprofits
Google published the results of a study in September which they did in partnership with Millward Brown Digital of two million Americans who had researched
Donor Stories Are Perfect for Planned Giving Programs
There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science supporting this marketing method.
YouTube Ideas from Highly Subscribed Nonprofit Channels
We used Vidstatx’s list of highly subscribed YouTube channels in nonprofits and activism to find some interesting YouTube ideas that we’ll share here. (We
Great YouTube Channels Have Great SEO
Last week we wrote about the improvements the Jewish Social Service Agency (JSSA) made to its YouTube Channel title bar as a result of our 6-point YouTube
A YouTube Channel Before and After a YouTube Channel Makeover!
Regular readers may remember that we held a drawing back in March among blog commenters for a free MiniMatters YouTube channel audit. Every YouTube