Tip Tuesday: Some Associations are exploring YouTube’s potential.
“…[T]echnology will fundamentally change the way associations deliver value. It will enhance or replace existing delivery systems. It will create new ways to add value that […]
Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.
The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in the process of saving the library in Troy, Michigan from funding cuts:
The agency received a […]
True/False Friday: In innovative online video, Americans always do the cool stuff first.
False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin, Ireland, has done in this fundraising video:
True/False Friday: Those polka dots look great on you!
OK, this one’s true, certainly, but it’s also false. That is, they may look great in person and in the mirror, but they don’t look good on camera. Polka dots, stripes, checks, and outlandish colors are all on our video […]