Animated Video Gets Donors to Raise Hands for Planned Giving
Animated video is a useful planned giving tool. In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned giving opportunities. In response, four donors raised their hands to make planned gifts.
Effective and Easy Testimonial Videos
With a bit of forethought and planning, testimonial videos can be produced quickly and easily at conferences and meetings.
How to Market a Planned Giving Program in 30 Seconds
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]
Planned Giving—A great area for social media tools
Planned giving—in which a donor gives a major gift in the context of financial or estate planning—is one of the best avenues for building donations
Planned Giving and Social Media
You may still hesitate about using social media tools in the realm of planned giving because you have a mental picture of the target audience for planned giving as old. However, Stelter’s recent data suggests that givers generally determine planned gifts when they are ages 40-54.
Fundraising videos should show both beneficiaries and donors.
Fundraising videos should show both beneficiaries and donors. Our client the American Chemical Society imagined fundraising videos that would show donors