Add a YouTube Donation Card to Your Video – 4 Easy Steps

Add a YouTube Donation card to your video and help your charity raise money. Here’s how, and why, to set one up sooner rather than later…
Video Interview Tips—Communicating Your Best Message

Part 3 of our Common Interview Concerns Series, this time offering video interview tips for communicating your best message.
True/False Friday: Those polka dots look great on you!

OK, this one’s true, certainly, but it’s also false. That is, they may look great in person and in the mirror, but they don’t look good on camera. Polka
Tip Tuesday: Put video in your emails!

People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for
True/False Friday: Treat video as carefully as your other marketing pieces
True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there
True/False Friday: If you build your video, they will come.

We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations
Tip Tuesday: Check out addictomatic!

Occasionally, we come across useful tools that we like to share. Here’s one – Addictomatic. Their front page usually seems to imply they’re all about
Tip Tuesday: There are no rules for determining the right length for video.
Others may be debating what the Stop Kony video says about the power of social media and whether the video is misleading and why it went so viral, but
True/False Friday: It’s impossible to take people directly from a video to your donation page.

False. There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising