Foundation Video Elements for an Organizational Video
Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and
Video Contests Draw Great Attention
Video contests can be fun and drive engagement, while providing genuine, relative content. Designing them correctly will ensure success.
Quick Video Is a Great Way to Share or Respond to Breaking News
Nonprofits are in so many places where news happens–political news, noteworthy speeches, publications, and their own and other organization’s major
Ignite Presentations Ignited Planned Giving Days 2014
JSSA – The Jewish Social Service AgencyPlanned Giving Days is one of our favorite yearly events, and MiniMatters co-founder Elissa Leif volunteered as a
When Should Video Use a Voiceover?
The video incorporates diverse voices talking about the benefits of Capital Caring’s innovative telecaring program. The voiceover fills in the missing pieces, making for a smooth and persuasive message. Voiceover has several key benefits The voiceover in the video below which we produced for Capital Caring provides three key advantages: All of us have been listening to […]
How Scripted Should Your Video Spokesperson Be?
Should an organization’s video spokesperson read from a script or talk off the cuff? Read 5 top reasons to (and 5 not to) script your video spokesperson.
What’s the Impact of Facebook Autoplay?
If you use Facebook with any regularity, you’ve probably been noticing since December the effects of Facebook autoplay–just loading a page with a video on it causes the video to play, although sound doesn’t kick in until you click on the video. It’s an eye-catching change. But what does Facebook autoplay mean for your organization’s […]
Are People Using DVDs Anymore?
Here at MiniMatters, most of our clients make video with the express intention of sharing it on the web–on YouTube, their organization’s website, and
YouTube Links and How They Work
A key distinction between types of links is nofollow and dofollow links. The difference between nofollow links and dofollow links is that Google uses only
Tagging YouTube Videos with Location Information
Many organizations are seeking to come up prominently in searches that relate to the location where they provide much of their service, and video is often a big piece of coming up prominently —video makes you stand out in searches. So it stands to reason that tagging YouTube videos with location information helps your efforts. […]