YouTube Advertising Videos Are a Worthwhile Investment
Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose.
A Thank You Video to Promote Donor Retention
Many organizations use a thank you video to give donors a special thank you that comes from the heart. It can also help retain donors.
Planned Giving Marketing—Research Shows Words that Work
Words matter in fundraising and planned giving marketing. Research offers insights for choosing words and the style of your fundraising communications.
How to Market a Planned Giving Program in 30 Seconds
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]
A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your channel You can use thumbnails in a variety of sizes on your YouTube channel, but virtually all front pages uses a row of thumbnails at the […]
Foundation Video Elements for an Organizational Video
Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and
Great PR Requires a Great YouTube Channel
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows: Elissa
Video Contests Draw Great Attention
Video contests can be fun and drive engagement, while providing genuine, relative content. Designing them correctly will ensure success.
A Conference Invitation Is a Great Time for a Video
If your organization is like many of our clients, your conference invitation is a really big deal. You look forward to and plan your conference all year, and it’s a key event where you connect with your members and build education and community. We’ve worked with a number of organizations to create a conference invitation […]
What’s the Easiest Way to Upload Videos to Facebook?
Uploading videos to Facebook is really very easy and you can easily upload videos to Facebook from your timeline or news feed.