YouTube Channel Art Tips
One of our popular posts is about YouTube Channel Art, so we’ve updated it for 2021. Does your banner need an update? Here are some tips.
YouTube Advertising Videos Are a Worthwhile Investment
Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose.
A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your channel You can use thumbnails in a variety of sizes on your YouTube channel, but virtually all front pages uses a row of thumbnails at the […]
Viral Video Versus Hero, Hub, and Hygiene Video
Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of times for free? Yet viral […]
Great PR Requires a Great YouTube Channel
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows: Elissa
Crowdfunding and Video Are a Match Made in Heaven
Crowdfunding and video are two powerful forces. When effectively used together, they can be a great way for creators to get project funding from a crowd.
The Future of Video Includes Frequent Video Publishing
A number of signs suggest that the future of video is in very frequent publishing. In a few short years, YouTube channels of typical associations, nonprofit organizations, and businesses will publish videos every week and, for many, even more often. Short has always dominated online video, and it’s likely that YouTube will look more and […]
YouTube Links and How They Work
A key distinction between types of links is nofollow and dofollow links. The difference between nofollow links and dofollow links is that Google uses only
Get More YouTube Views with Foreign Language Subtitles
While every viewer is probably going to enjoy a video the most if it’s spoken in his or her native tongue, translated captions can get more YouTube views
Medical Associations and Foundations Should Make the Most of Conferences with Video
MiniMatters’ client, the medical association The Aplastic Anemia & MDS International Foundation (AA&MDSIF) made very smart use of the American Society of Hematology Annual (ASH) Meeting in New Orleans in December: they took the opportunity to make a set of videos. AA&MDSIF Medical Advisory Board members and AA&MDSIF research grant recipients explain important new research in the series. Since sharing this […]