What Does Video Cost? Part 4 – Video Distribution

Here’s part four of our series on what video costs. Each post focuses on one area of decision-making that impacts what video costs. This post will explore
YouTube Campaigns that jazz up your YouTube Nonprofit Program channel.

Now that we’ve had a few weeks to recover from the elections, it’s (perhaps) possible to contemplate what your nonprofit can learn from the whole election
Tip Tuesday: Take advantage of playlists

Playlists have a retro-FM-radio sound to them, but they’re really a powerful tool to spice up your video channel. We use them on our YouTube channel to draw attention to some types of videos we’ve made for multiple clients with great results. If our visitor is considering creating, for example, a video for their association, […]
Tip Tuesday: Some Associations are exploring YouTube’s potential.

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True/False Friday: Many nonprofits and associations don’t realize YouTube’s potential for content curation.

True. We were struck by this NTEN infographic, first published in NTEN: Change, June 2012 (shared here under their Creative Commons license, CC BY-SA
True/False Friday: Your YouTube Channel can link to your website!

It’s true! Up until recently, if you weren’t in the YouTube Nonprofit Program, you could only link from a video to other locations outside of YouTube by
Tip Tuesday: Make a Good YouTube Channel

Although it may seem redundant to make a fancy YouTube channel when you already show your videos on your website, here’s 3 reasons to do so.