Testimonial videos can be filmed, edited and produced quickly and at low cost, yet are extremely powerful. Multiple testimonials can also form the basis of a longer video.
A great time to film testimonial videos is at a national conference or event where many people are gathered. By interviewing participants for just 15 minutes each, an organization can obtain video content that will last for an entire year.
Heartfelt testimonials from real members, customers, and stakeholders offer authenticity that can’t be matched. And the process also helps people remember and articulate why they care about your organization.