A branding video is an effective tool for efficient and inspirational communication of an organization’s identity and purpose. And a good branding video should be more than just a showcase for an organization’s logo – it should tell a story that sticks.
To create the branding video it needed to communicate quickly with legislators and staff on Capitol Hill, journalists, and other members of the health care community, The Primary Care Collaborative (PCC) sought the assistance of MiniMatters. This resulted in the video above that conveys both PCC’s identity and the key problem it aims to solve: promoting “Better Health Now” by strengthening primary care, a linchpin of the health care system.
The video script drafted by MiniMatters not only helps PCC define the stakes of the issue but also emphasizes PCC’s ideal positioning to lead with solutions and offers an invitation to participate in the effort. Importantly, we also see footage (obtained by PCC) of real people obtaining the primary health care services that help to keep them healthy.
MiniMatters has also produced longer branding videos, such as this one for Blue Star Families.
If your organization needs a similar type of video, MiniMatters can assist with any elements of the project, including scripting and storyboarding to help you bring the project to fruition. Request an Estimate to explore the options with us.
