The top 5 ways anniversary videos benefit your nonprofit organization.

Anniversary videos benefit your nonprofit organization.

A lot of DC-area associations and nonprofit organizations already see the benefits of anniversary videos. In the past two years alone, we’ve made anniversary videos for an organization’s 10th anniversary, two 20th anniversaries, a 25th anniversary, a 35th anniversary, and a 75th-anniversary—and we’re actually getting ready to make some for a centennial!  The video here is a 75th anniversary sample that celebrates the Society of Former Special Agents of the FBI (SOCXFBI):

If you are considering an anniversary video for your organization, this is a list of the top five things we think good anniversary videos can accomplish:

  1. It helps stakeholders and new members deepen their understanding of the organization’s history and accomplishments, and shows a vision for the organization’s future.
  2. It allows people important to the organization’s history to connect with viewers and potential donors even if they can’t do so in person.
  3. At a gala or anniversary event, it forms a celebratory centerpiece that can connect everyone in the room.
  4. It lets people enjoy their own presence in the video, which reminds them of their connection to the organization in a positive way; seeing old pictures seems to draw out people’s best feelings about a long connection to an organization that supports their values.
  5. When posted to a website and promoted to members or stakeholders through via emails, blogs and social media, it solidifies a personal “virtual” connection to the organization and its history.

The 75th-anniversary video for the SOCXFBI was part of a set of videos MiniMatters did for the organization which they used to celebrate their base of current members, reach out to new members, and lay out their direction for the future.

If MiniMatters can help you with fundraising video, association video, or other video production needs, we’d love to talk with you at 301-339-0339 or via email at videos@minimatters.com. We serve associations, foundations, and businesses primarily in Washington, DC, Maryland, and northern Virginia.

2017-01-23T14:07:13+00:00

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