Animated Video Gets Donors to Raise Hands for Planned Giving

  Animated video is a useful planned giving tool In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned giving opportunities. In response, four donors raised their hands to make planned gifts. The contributions [...]

How To Schedule YouTube Videos Using YouTube Video Scheduling

Settings for YouTube Video Scheduling Scheduling YouTube videos to publish when it's most strategic for you and your organization or company is something you can now do using YouTube scheduling features. If you use other social media, you are probably used to scheduling tweets, Facebook posts, and Wordpress posts, among others, on those platforms or on [...]

Effective and Easy Testimonial Videos

Testimonial Videos—A Great Way to Reach Out Few things are more powerful than personal testimonial videos. Yet what's more daunting than trying to film people stating how much they love your organization and events? Finding the staff time, contacting members, and setting up equipment can seem insurmountable---even for skilled nonprofit managers ready to use video to reach out to potential [...]

Online Fundraising With Video Stands Out

Our client SOS Children's Villages - USA  faced a dilemma. Like many nonprofits that do great work in Africa, they are experiencing rising costs because of Ebola. How do they get their message of financial need across quickly to U.S. audiences? The two-minute video below is the answer. Anyone who imagines that the main impact of [...]

Exciting News about Planned Giving & the IRA Rollover

Use the MiniMatters video to Quickly Spread the Word about the New IRA Rollover Rules There's big news in the world of planned giving and the charitable IRA rollover. On December 16, the Senate passed a short-term "tax extenders" bill that renews a series of expired tax provisions. On December 19, President Obama signed the bill [...]

YouTube Advertising Videos Are a Worthwhile Investment

YouTube advertising is the strongest form of social media advertising, introducing 18% of the new products customers find on social media and driving more conversions than any other platform. This conclusion comes from a study released in September by AOL Platforms based on 500 million clicks, 15 million conversions and three billion impressions across social media platforms. The same study says [...]