Video Marketing

Video marketing ideas that can take your next marketing campaign to the next level. It’s important to consider marketing strategy and techniques as you plan the content of your videos.

Website Storytelling – Inspire with Video “Above the Fold”

2023-04-14T11:32:25-04:00April 18th, 2023|Fundraising Videos, Video and Social Media, Video Inspiration, Video Marketing, Video Storytelling|

Website storytelling begins “above the fold”

homepage-with-video-above-the-fold

The area of a website that is visible without scrolling down is considered to be “above the fold.” The phrase comes from the days of printed […]

Gift Planning Videos Can Be Fun

2023-07-07T17:57:21-04:00March 14th, 2023|Animated Video, Fundraising Videos, Planned Giving, Video Marketing, Video Storytelling|

Gift planning videos…fun?

Do you think of gift planning, videos, and fun in combination? It’s been drummed into us that gift-planning marketing is an awkward task. To be successful, we need to avoid speaking about death and mortality. And yet, we […]

Why Add Video to Your Health Awareness Month Strategy

2023-03-18T13:47:32-04:00May 17th, 2021|Fundraising Videos, Health and Medical Videos, Video and Social Media, Video Inspiration, Video Marketing, Video Storytelling|

Scores of health organizations celebrate a health awareness month to raise awareness, advocate, strengthen community ties, and fundraise. More than 130 different health awareness months are planned in 2021, according to the online publication Healthline, Add in the […]

How to Use YouTube Premiere for Virtual Events

2023-03-18T13:39:44-04:00March 23rd, 2021|Technical Tips, Video and Social Media, Video Inspiration, Video Marketing, Virtual Video, YouTube|

How to use YouTube Premiere for virtual events is great to know if you’re looking for a free and easy-to-use platform for virtual events. Not only is YouTube Premiere free, but it enables you to pre-record your event, promote the […]

Video Advertising — Is It In Your Nonprofit Marketing Toolkit?

2020-05-30T18:56:52-04:00November 9th, 2016|Video Marketing|

Video advertising is a tool that nonprofits should dare to think about. It’s especially helpful for reaching new audiences and getting viewers to sign up or donate to your organization. SCORE is doing it with their videos.

Is there a parallel at […]

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