Great storytelling samples and tips on how to communicate stories in video. The keys to video storytelling are gathering and discovering the things that matter most and structuring the video so viewers engage in their own process of discovery.
The area of a website that is visible without scrolling down is considered to be “above the fold.” The phrase comes from the days of printed […]
Gift Planning Videos Can Be Fun
Gift planning videos…fun?
Do you think of gift planning, videos, and fun in combination? It’s been drummed into us that gift-planning marketing is an awkward task. To be successful, we need to avoid speaking about death and mortality. And yet, we […]
Animating a Logo – Share Your Story in Seconds
As the owners of a Washington-DC-area video production company, we find that even some of our savviest clients haven’t taken advantage of the possibilities for animating their organizational logos. When it comes to animating a logo, branding guidelines are […]
COVID-19 Vaccine Videos inform, build trust, inspire action
Vaccine videos featuring trusted COVID-19 vaccine experts are central to a national strategy to reach individuals and groups “on the fence” about vaccination by providing accurate information and reducing misinformation.
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Why Add Video to Your Health Awareness Month Strategy
Scores of health organizations celebrate a health awareness month to raise awareness, advocate, strengthen community ties, and fundraise.
More than 130 different health awareness months are planned in 2021, according to the online publication Healthline, Add in the […]
Virtual Event Programs – 5 Special Moments for Professional Video
Now that virtual event programs have become commonplace, best practices for audience engagement are emerging. As your organization plans for the spring event and conference season, common recommendations for your virtual event programs include:
- Shorten your conference days and spread […]