Animated video comes in a wide range of styles and is effective for various use cases. These posts showcase different styles of animation and animated videos, what they can be used to accomplish, and techniques that make them more effective. Content includes animated elements such as logos, lower thirds, timelines, and calls to action; explainer videos in whiteboard and other styles, 2D and 3D animation, and animation to enhance training and instructional design.
As the owners of a Washington-DC-area video production company, we find that even some of our savviest clients haven’t taken advantage of the possibilities for animating their organizational logos. When it comes to animating a logo, branding guidelines are […]
How to make animated videos is a question many people ask. These videos, which are also sometimes called “Explainer Videos” or “Whiteboard Videos,” can be fun, challenging, and gratifying to make–and they can have a huge impact even in only […]
With the COVID-19 pandemic, many nonprofit organizations and professional associations have been forced to reconsider large gatherings. At the same time, organizations depend on such galas, conferences, charity walks, symposia, and meetings for program and operating revenues. To mitigate potential […]
Animated video can support your organization’s diversity and inclusion efforts, with animated characters representing diversity in leadership, membership, staff and stakeholders. Animated videos (also sometimes called “explainer videos”) have the additional benefit that they can be produced remotely when in-person […]
Complex medical information – like how treatments work; the benefits of a medical test or screening; or steps before, during, or after a procedure – can be hard for many patients to grasp, especially when they are sick.