A collection of planned giving video samples and tips. Learn ways planned giving donor stories and donor testimonials can generate planned giving leads, enhance donor stewardship, and inspire significant contributions to your organization. Samples touch on a variety of planned gift vehicles (wills and trusts, beneficiary designations, IRA rollovers, CGAs and more) that meet the needs and wishes of your fundraising prospects.
Planned Gift Disclosure – A Video to Inspire & Energize Donors
Planned gift disclosure can make a huge difference for nonprofits and foundations–which often don’t know whether donors have included them in estate plans until after the donors’ death. With more legacy gift information, organizations can plan innovatively by estimating their […]
Animated Video Gets Donors to Raise Hands for Planned Giving
Animated video is a useful planned giving tool. In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned […]
Planned Giving Marketing—Research Shows Words that Work
The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. […]
Donor Stories Are Perfect for Planned Giving Programs
There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for […]