Fundraising Videos

A collection of videos and tips showing how you can use fundraising videos to enhance your fundraising at different stages of the fundraising cycle. Topics include such things as videos that raise awareness, videos with direct fundraising asks, donor thank-you videos and video impact reports.

Website Storytelling – Inspire with Video “Above the Fold”

2023-04-14T11:32:25-04:00April 18th, 2023|Fundraising Videos, Video and Social Media, Video Inspiration, Video Marketing, Video Storytelling|

Website storytelling begins “above the fold”

homepage-with-video-above-the-fold

The area of a website that is visible without scrolling down is considered to be “above the fold.” The phrase comes from the days of printed […]

Gift Planning Videos Can Be Fun

2023-07-07T17:57:21-04:00March 14th, 2023|Animated Video, Fundraising Videos, Planned Giving, Video Marketing, Video Storytelling|

Gift planning videos…fun?

Do you think of gift planning, videos, and fun in combination? It’s been drummed into us that gift-planning marketing is an awkward task. To be successful, we need to avoid speaking about death and mortality. And yet, we […]

Why Add Video to Your Health Awareness Month Strategy

2023-03-18T13:47:32-04:00May 17th, 2021|Fundraising Videos, Health and Medical Videos, Video and Social Media, Video Inspiration, Video Marketing, Video Storytelling|

Scores of health organizations celebrate a health awareness month to raise awareness, advocate, strengthen community ties, and fundraise. More than 130 different health awareness months are planned in 2021, according to the online publication Healthline, Add in the […]

Virtual Event Programs – 5 Special Moments for Professional Video

2023-03-18T13:50:22-04:00December 3rd, 2020|Fundraising Videos, Video Inspiration, Video Storytelling, Virtual Video|

Now that virtual event programs have become commonplace, best practices for audience engagement are emerging. As your organization plans for the spring event and conference season, common recommendations for your virtual event programs include:
  • Shorten your conference days and spread […]

Planned Gift Disclosure – A Video to Inspire & Energize Donors

2023-07-07T17:12:17-04:00July 21st, 2020|Fundraising Videos, Planned Giving, Video Inspiration, Video Storytelling|

Planned gift disclosure can make a huge difference for nonprofits and foundations–which often don’t know whether donors have included them in estate plans until after the donors’ death. With more legacy gift information, organizations can plan innovatively by estimating their […]

Virtual Fundraising Videos Can Achieve Funding Results

2023-07-07T17:19:47-04:00July 7th, 2020|Animated Video, Fundraising Videos, Health and Medical Videos, Video and Social Media, Video Inspiration, Video Storytelling, Virtual Video|

With the COVID-19 pandemic, many nonprofit organizations and professional associations have been forced to reconsider large gatherings. At the same time, organizations depend on such galas, conferences, charity walks, symposia, and meetings for program and operating revenues. To mitigate potential […]
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