elissa

About Elissa Leif

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So far Elissa Leif has created 10 blog entries.

AI vs Human Voiceovers – Pros and Cons

2024-03-12T16:22:16-04:00March 12th, 2024|Animated Video, Technical Tips, Video Storytelling|

AI voice vs human voiceover? This choice often arises on video projects these days. Can you tell the difference in these two videos MiniMatters produced?

Human Voice or AI Voice?

This first video uses the voiceover to grab attention and assert clarity […]

Website Storytelling – Inspire with Video “Above the Fold”

2023-04-14T11:32:25-04:00April 18th, 2023|Fundraising Videos, Video and Social Media, Video Inspiration, Video Marketing, Video Storytelling|

Website storytelling begins “above the fold”

homepage-with-video-above-the-fold

The area of a website that is visible without scrolling down is considered to be “above the fold.” The phrase comes from the days of printed […]

Gift Planning Videos Can Be Fun

2023-07-07T17:57:21-04:00March 14th, 2023|Animated Video, Fundraising Videos, Planned Giving, Video Marketing, Video Storytelling|

Gift planning videos…fun?

Do you think of gift planning, videos, and fun in combination? It’s been drummed into us that gift-planning marketing is an awkward task. To be successful, we need to avoid speaking about death and mortality. And yet, we […]

Animating a Logo – Share Your Story in Seconds

2023-07-07T16:05:03-04:00February 9th, 2023|Animated Video, Video Storytelling|

As the owners of a Washington-DC-area video production company, we find that even some of our savviest clients haven’t taken advantage of the possibilities for animating their organizational logos. When it comes to animating a logo, branding guidelines are […]

How to Use YouTube Premiere for Virtual Events

2023-03-18T13:39:44-04:00March 23rd, 2021|Technical Tips, Video and Social Media, Video Inspiration, Video Marketing, Virtual Video, YouTube|

How to use YouTube Premiere for virtual events is great to know if you’re looking for a free and easy-to-use platform for virtual events. Not only is YouTube Premiere free, but it enables you to pre-record your event, promote the […]
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