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elissa

About Elissa Leif

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So far Elissa Leif has created 12 blog entries.

AI vs Human Voiceovers – Pros and Cons

March 12th, 2024|Animated Video, Technical Tips, Video Storytelling|

AI voice vs human voiceover? This choice often arises on video projects these days. Can you tell the difference in these two videos MiniMatters produced?

Human Voice or AI Voice?

This first video uses the voiceover to grab attention and assert clarity […]

Website Storytelling – Inspire with Video “Above the Fold”

April 18th, 2023|Fundraising Videos, Video and Social Media, Video Inspiration, Video Marketing, Video Storytelling|

Website storytelling begins “above the fold”

homepage-with-video-above-the-fold

The area of a website that is visible without scrolling down is considered to be “above the fold.” The phrase comes from the days of printed […]

Gift Planning Videos Can Be Fun

March 14th, 2023|Animated Video, Fundraising Videos, Planned Giving, Video Marketing, Video Storytelling|

Gift planning videos…fun?

Do you think of gift planning, videos, and fun in combination? It’s been drummed into us that gift-planning marketing is an awkward task. To be successful, we need to avoid speaking about death and mortality. And yet, we […]

Animating a Logo – Share Your Story in Seconds

February 9th, 2023|Animated Video, Video Storytelling|

As the owners of a Washington-DC-area video production company, we find that even some of our savviest clients haven’t taken advantage of the possibilities for animating their organizational logos. When it comes to animating a logo, branding guidelines are […]
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