A Short Animated Video, like this one marketing charitable gift annuities, can simplify a complex topic for your audience.

To market a slightly complex planned giving method, a very short video that does the initial explaining for you can be a big help. You’ll be able to get your information out in a way that is not too technical, and which is easier and more enjoyable to digest than printed materials or online brochures.

University of Maryland – Baltimore used this short animated video to explain Charitable Gift Annuities to their wide audience of donors at a time before annuity rates were scheduled to rise. With this video, they not only got several immediate gifts before the rate rise, but wider awareness of the University’s offering of this method of giving and how it works.

Furthermore, this type of video is “evergreen” and can be used on the planned giving and fundraising webpages of the University and its graduate schools on an ongoing basis, as well as being brought out for email blasts and social media postings during key campaigns or whenever needed. Such videos can easily recoup costs with just one planned gift, and continue to work for your organization.

If your organization has similar needs, perhaps a short animated video is the solution. Just request an estimate; we’ll contact you to explain how easy the process is and explore the options!

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