Storytelling as Stewardship. Many people have already learned the value of storytelling in marketing—as a way to cultivate new donor relationships and draw prospects closer to your organization. However, it can also be an effective tool for strengthening the relationships your organization has with its current legacy society members.
Watch the presentation to see the value and effective ways of using storytelling methods, including donor testimonial videos, in your donor relations efforts. This can lead to stronger bonds with your donors and additional gifts, both outright and planned!