planned giving marketing

January 2015

Effective and Easy Testimonial Videos

Testimonial Videos—A Great Way to Reach Out

Fewphoto 6 e1420297060458 Effective and Easy Testimonial Videos %page things are more powerful than personal testimonial videos. Yet what’s more daunting than trying to film people stating how much they love your organization and events? Finding the staff time, contacting members, and setting up equipment can seem insurmountable—even for […]

October 2013

Donor Stories Are Perfect for Planned Giving Programs

There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning’s 2013 National Conference on Philanthropic Planning.

Science supports videos that tell donor stories

 Donor Stories Are Perfect for Planned Giving Programs %page