We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations build up a huge amount of enthusiasm and momentum to make a fantastic video, then watch the video, sigh in contentment at how well it articulates their point–and hardly use it as a tool at all.
It’s like baking a cake and hoping that people will smell the wonderful aroma and come help you eat it without going to the bother of distributing invitations. Maybe back in the 1950s, all the neighborhood children and their moms did come. But these days we have the internet (and even birthday party invitations are generally electronic!).