We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations build up a huge amount of enthusiasm and momentum to make a fantastic video, then watch the video, sigh in contentment at how well it articulates their point–and hardly use it as a tool at all.

It’s like baking a cake and hoping that people will smell the wonderful aroma and come help you eat it without going to the bother of distributing invitations. Maybe back in the 1950s, all the neighborhood children and their moms did come. But these days we have the internet (and even birthday party invitations are generally electronic!).

1950scake True/False Friday: If you build your video, they will come. %page

Image by James Vaughan on flickr.

Here at MiniMatters we believe that email and social media should be a key part of your video strategy, and we can help you figure out how to use multiple outlets to maximize your video’s impact through

  • your organization’s Web site
  • Web sites of partners and collaborators
  • bulk email
  • LinkedIn
  • Twitter
  • Facebook
  • Pinterest
  • YouTube

We just pointed out on our blog that you may not need a robust presence on social media to make excellent use of a video, and that’s true. Depending on who you want to reach, one or more social media sites simply may not be the place for you to reach them. It’s also the case that showing a video may be the best way to get started on one or more of these sites, given how much time the average internet user spends watching video.

Let us design a comprehensive plan for you so that your video can be the life of the party.

If MiniMatters can help you use this tip or serve your other video needs, we’d love to talk with you at 301-339-0339 or via email at [email protected].