False. There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising results if there is a close connection between the video and your donation page.
At MiniMatters we provide a customizable button right on the video screen to create a seamless connection between outstanding video and fundraising results. This video has a great example of an action button that appears at the end:
When viewers click on the “Add Your Voice” button–a button we were able to customize to suit the content of the video and the organization’s branding–they have the chance to add their voice by making a cash donation on the National Network to End Domestic Violence. We’ve also found this customizable button is powerful in inspiring viewers of video to take other action, like registering for a conference.
If MiniMatters can help you use this tip or serve your other video needs, we’d love to talk with you at 301-339-0339 or via email at [email protected].