False. Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to believe that organizations need an extensive presence on social media before trying video. Video has to be a tool instead of an endpoint–you need to draw attention to your video once it is complete. But we’ve been able to provide terrific results to clients who distribute mainly through email and on their websites.
To take an example, we produced this video and three others for the Society of Former Special Agents of the FBI Foundation; they didn’t and don’t have a major presence on Facebook, Twitter, or YouTube:
The Foundation distributed the videos via email, posted them to their home page, and provided DVDs to local chapters. They utilized one of our customized action buttons so that at any point during the videos a viewer could click to donate. The videos really intensified commitment to the organization and produced results any organization might envy:
- 15% increase in number of donors
- 27% increase $250+ donors
- 21% increase in $100+ donors
- 12% increase in funds raised
- 4 new planned givers
We’re proud to say that we’ve produced more videos for this worthy foundation in the second year of their video campaign and that should they decide that social media has something to offer them, they’ll have excellent videos to post already.
If MiniMatters can help you use this tip or serve your other video needs, we’d love to talk with you at 301-339-0339 or via email at firstname.lastname@example.org.