Note: This post by MiniMatters originally appeared on FrogLoop on June 12, 2012 and is condensed and re-posted here.
Your logo is the heart of your marketing efforts. Most organizations invest a good deal in making this central design piece as near to perfect as possible. One of the great things about video is that it’s an opportunity to explore what’s possible with your logo, because you’ll want to animate it.
Here’s a short video that shows some of the logos we’ve been a part of animating. If you’re thinking about video, they might just inspire you:
Together these examples show a range of emotions a logo’s animation can evoke:
- The DC Children & Youth Investment Trust. Their animation evokes playfulness and, when the words join the symbol, they represent the solidity of the foundation and the support it provides.
- The National Network to End Domestic Violence. A progression of house-shaped organizations joins together and illuminates the page to create the larger, unified house.
- ACTiVATE, a project of the Path Forward Center for Innovation and Entrepreneurship. Their logo animation shows the organization’s signature symbol moving past the viewer, invoking the theme of moving forward.
- The American Chemical Society, Legacy Giving. Their logo animation incorporates an opening door, because the organization opens doors for its beneficiaries.
- The Caring Economy Campaign. Two Cs seem to cup an E—a visual representation of an economy strengthened by caring and support.
- SyncApps® by Cazoomi. A group of CRMs join Constant Contact, then come closer to signify synchronization.
- MiniMatters. Our own logo animation shows the four pieces of our logo building one by one to emphasize the importance of the four parts of the video marketing process. Then Mini precedes Matters on the screen to emphasize one our core tenets—that what’s small is important.
You might notice that each of these messages is pretty simple: Unity. Progress. Opening doors. Synchronicity. It’s in part that simplicity that allows your logo animation to be so memorable for the viewer as it makes a point and evokes a feeling. Video is a great opportunity to reaffirm your organization’s commitment to a core value. And an animated logo does a lot.