Animated Video Gets Donors to Raise Hands for Planned Giving
Animated video is a useful planned giving tool
In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned giving opportunities. […]
How to Market a Planned Giving Program in 30 Seconds
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe […]
Foundation Video Elements for an Organizational Video
Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters […]
Viral Video Versus Hero, Hub, and Hygiene Video
Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating […]
Great PR Requires a Great YouTube Channel
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows:
Elissa Leif, CEO […]