Policy videos are part of a new trend in which policy makers complement the traditional “white paper” with multimedia content. Videos like this one share policy positions through personal stories, visually compelling perspectives, and engaging content for a broad range of audiences. It also gives government executives a powerful tool that they can share with members of […]
Animated video is a useful planned giving tool
In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned giving opportunities. In response, four donors raised their hands to make planned gifts.
Settings for YouTube Video Scheduling
Scheduling YouTube videos to publish when it’s most strategic for you and your organization or company is something you can now do using YouTube scheduling features. If you use other social media, you are probably used to scheduling tweets, Facebook […]
Testimonial Videos—A Great Way to Reach Out
Few things are more powerful than personal testimonial videos. Yet what’s more daunting than trying to film people stating how much they love your organization and events? Finding the staff time, contacting members, and setting up equipment can seem insurmountable—even for […]
Our client SOS Children’s Villages – USA faced a dilemma. Like many nonprofits that do great work in Africa, they are experiencing rising costs because of Ebola. How do they get their message of financial need across quickly to U.S. audiences? The two-minute video below is the answer.