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Planned Giving Marketing—Research Shows Words that Work

The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. One of great interest to nonprofit fundraisers and marketers was “Golden Nuggets from Ivory Towers: Recent Powerful Research Impacting Gift […]

Showcasing a Partnership in Video–A Video Example for Coalitions and Networks

The National Fish Habitat Partnership recently contracted us to create the second in their series of stream preservation videos. The result was an example of how video can both benefit from partnership and foster it—all in service of the goals a team of partners is working to achieve. The video spotlights restoration efforts on Grape […]

How to Market a Planned Giving Program in 30 Seconds

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]

A Custom YouTube Thumbnail Will Make Your Videos Pop

YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos.

YouTube thumbnails are a major piece of your channel

You can use thumbnails in a variety of sizes on your YouTube channel, but virtually all  front pages uses a row of thumbnails at the bottom, such […]

Good Stories Come With Good Story Collection Techniques

Good stories get everyone excited, and we’ve found they’re the basis for creating compelling video and other digital media. And if an organization builds good story collection techniques, they tend to get really good stories.

The Rockefeller Foundation reports on the value of good storytelling in digital media

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