Blog

A Thank You Video to Promote Donor Retention

2017-01-23T14:07:01+00:00

Many organizations use a thank you video to give donors a special thank you that comes from the heart. Here’s a great one from Doctors Without Borders that comes up immediately following a donation:

Its simple message, in the words of someone doing Doctors Without Borders’ great work, “We could not […]

A Thank You Video to Promote Donor Retention 2017-01-23T14:07:01+00:00

Planned Giving Marketing—Research Shows Words that Work

2017-01-23T14:07:01+00:00

The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. One of great interest to nonprofit fundraisers and marketers was “Golden Nuggets from Ivory Towers: Recent Powerful Research Impacting Gift […]

Planned Giving Marketing—Research Shows Words that Work 2017-01-23T14:07:01+00:00

Showcasing a Partnership in Video–A Video Example for Coalitions and Networks

2017-01-23T14:07:01+00:00

The National Fish Habitat Partnership recently contracted us to create the second in their series of stream preservation videos. The result was an example of how video can both benefit from partnership and foster it—all in service of the goals a team of partners is working to achieve. The video spotlights restoration efforts on Grape […]

Showcasing a Partnership in Video–A Video Example for Coalitions and Networks 2017-01-23T14:07:01+00:00

How to Market a Planned Giving Program in 30 Seconds

2017-01-23T14:07:01+00:00

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]

How to Market a Planned Giving Program in 30 Seconds 2017-01-23T14:07:01+00:00

A Custom YouTube Thumbnail Will Make Your Videos Pop

2017-01-23T14:07:01+00:00

YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos.

YouTube thumbnails are a major piece of your channel

You can use thumbnails in a variety of sizes on your YouTube channel, but virtually all  front pages uses a row of thumbnails at the bottom, such […]

A Custom YouTube Thumbnail Will Make Your Videos Pop 2017-01-23T14:07:01+00:00

Video Makes Year-End Fundraising Effective

2017-01-23T14:07:01+00:00

NetworkforGivingDigitalIndex1 Video Makes Year End Fundraising Effective %pageYear-end is an intense time for MiniMatters’ clients–and no wonder! As Network for Good reports, fundraising gets a huge year-end boost, with 30% of donations occurring in December. As the Network for Good’s Digital Index terms them, “generous […]

Video Makes Year-End Fundraising Effective 2017-01-23T14:07:01+00:00