YouTube Channel Art Tips
One of our more popular posts is about YouTube Channel Art, so we’ve updated it for 2021.
YouTube Channel Art, also known as the banner or banner art, is a key place to make a first impression and help viewers see […]
Video Advertising — Is It In Your Nonprofit Marketing Toolkit?
Video advertising is a tool that nonprofits should dare to think about. It’s especially helpful for reaching new audiences and getting viewers to sign up or donate to your organization. SCORE is doing it with their videos.
Is there a parallel at […]
Video Library – 5 Tips to Build Yours by Filming at the Office
Here are 5 tips that will help you succeed with office-based video filming as a way to grow your organization’s video library.
1. Focus on a few key types of videos.
As you build a video library, it’s good practice to choose just 1 or […]
A Thank You Video to Promote Donor Retention
Many organizations use a thank you video to give donors a special thank you that comes from the heart. Here’s a great one from Doctors Without Borders that comes up immediately following a donation: Its simple message, in the […]
Planned Giving Marketing—Research Shows Words that Work
The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. […]